Table of Contents
We’ve analyzed the top 13 B2B enrichment tools to identify which platforms deliver the most accurate, scalable, and up-to-date business data.
When companies enrich their lead data effectively, they see higher conversion rates, better outreach results, and improved sales efficiency.
If you're looking to optimize your prospecting, our list of the top B2B enrichment tools will help you find the best solutions to refine and enhance your datasets.
And if you’re searching for a reliable data provider to fuel your marketing and sales strategies, this guide will serve as a valuable resource.
Using real-world user feedback and industry benchmarks, we evaluated each tool based on data accuracy, enrichment capabilities, and integrations.
Here’s a quick comparison table:
The top 13 data enrichments tools are:
1. Icypeas
Icypeas is a reliable, cost-effective data enrichment tool designed for businesses that need clean, verified, and actionable contact data.
Unlike providers that rely on outdated databases, Icypeas focuses on real-time data enrichment to ensure businesses get the most accurate and up-to-date information for prospecting and outreach.
Key Features
- Real-Time Contact Enrichment – Enhances existing contact records with verified emails, phone numbers, and company details.
- Email & Phone Validation – Ensures 97% accuracy, minimizing bounce rates and improving email deliverability.
- Bulk Data Processing – Cleans and verifies large datasets at scale, improving efficiency and lead quality.
- API & No-Code Integrations – Seamlessly connects with Zapier, Make, and n8n for automated data workflows.
Pros
- High-accuracy data with real-time updates.
- Verified emails and phone numbers improve outreach success.
- Bulk data enrichment for large prospect lists.
- Transparent pricing with a fair credit system.
Cons
- No built-in outreach features—requires integration with external tools.
- More CRM integrations coming soon.
Pricing
Icypeas offers flexible and transparent pricing with no hidden fees:
Free Trial: 50 credits one-time + 5 credits per month.
For businesses looking to enhance their contact data with high accuracy and seamless integration, Icypeas offers a real-time solution that keeps your lead database clean and actionable.
2. Anymail Finder
Anymail Finder is a B2B data enrichment tool designed to help businesses find, verify, and enhance email contact information with precision.
It focuses on delivering accurate, up-to-date emails while ensuring minimal wasted credits, making it a valuable resource for sales and marketing teams.
Key Features
- Versatile Email Discovery – Find emails using a name, domain, company, or decision-maker criteria.
- LinkedIn Email Finder – Extract verified emails directly from LinkedIn and Sales Navigator.
- Browser Extension – Identify and verify emails in real time while browsing online.
- API & No-Code Integrations – Automate workflows using Zapier, Make (Integromat), and a developer-friendly API.
Pros
- 76% email discovery rate with 97%+ verified delivery.
- Flexible search options (name, domain, company, LinkedIn).
- Pay only for fully verified emails, preventing wasted credits.
Cons
- Lacks firmographic and technographic data enrichment.
- Some users report difficulty finding verified emails.
- No built-in outreach tools, requiring third-party integrations.
Pricing
Anymail Finder offers flexible pricing with a pay-as-you-go model:
Free Trial: 3-day trial with full feature access.
Anymail Finder is a reliable choice for businesses seeking precise email verification and flexible search capabilities without hidden costs.
However, companies needing deeper data enrichment may require additional tools to supplement their workflows.
Read: LinkedIn Premium: Prices and Benefits - 2024 Edition
3. Kaspr
Kaspr is a B2B data enrichment platform that helps businesses find and verify contact details in real-time.
With a focus on LinkedIn-sourced data, it allows sales teams to extract verified emails, phone numbers, and direct dials to improve prospecting and outreach efficiency.
Key Features
- LinkedIn Data Enrichment – Extract verified contact information directly from LinkedIn, Sales Navigator, and Recruiter Lite.
- Bulk Data Enrichment – Upload CSV files to enhance and verify lead lists with emails and phone numbers.
- CRM & Sales Tool Integration – Seamlessly export enriched data to CRMs and outreach platforms.
- API Access – Automate enrichment by retrieving contact data from Kaspr’s database.
Pros
- One-click extraction of contact details from LinkedIn.
- Shared credits and bulk enrichment options for larger teams.
Cons
- Primarily focuses on LinkedIn-sourced data, restricting broader company insights.
- Lacks deep company data like revenue, funding history, and tech stack.
- May provide outdated or inaccurate data
Pricing
Kaspr offers a free plan and multiple paid plans based on usage needs:
Kaspr is a strong option for sales teams looking to enrich LinkedIn-sourced leads with verified contact details.
However, businesses needing broader firmographic and technographic enrichment may require additional solutions.
4. Cognism
Cognism stands out with its phone-verified contact data and intent-driven insights, helping sales teams connect with decision-makers at the right time.
Unlike standard enrichment tools, Cognism prioritizes global compliance and real-time updates, ensuring businesses access high-quality, regulation-compliant B2B data for more effective prospecting.
Key Features
- Phone-Verified Contacts – Ensures accurate mobile numbers and direct dials.
- Intent-Based Signals – Uses hiring, funding, and job changes to surface high-intent leads.
- Global Data Coverage – Enriches business data across EMEA, North America, and APAC.
- CRM Integrations – Syncs with Salesforce, HubSpot, SalesLoft, and more.
- GDPR & Compliance – Checks Do Not Call lists for legal outreach.
Pros
- Accurate phone data improves connection rates.
- Real-time enrichment helps target warm leads.
- Strong compliance ensures legal prospecting.
Cons
- No transparent pricing.
- Limited firmographic & technographic insights.
- No built-in outreach tools
Pricing
Custom pricing based on data volume and business needs.
Cognism is ideal for teams needing verified contact data and intent-based insights but may require additional tools for broader enrichment.
How to optimize your Linkedin URL to get more visitors?
5. Datanyze
Unlike traditional B2B data providers that rely on pre-built databases, Datanyze focuses on real-time contact extraction, allowing users to pull email addresses and direct dials directly from LinkedIn and company websites without leaving their browsers.
Key Features
- Instant Contact Enrichment – Extracts email addresses and phone numbers from LinkedIn profiles and company websites.
- Bulk Data Processing – Allows users to enrich multiple leads at once for faster prospecting.
- Chrome Extension for On-the-Go Enrichment – Provides real-time data capture without leaving the browser.
- Lead Segmentation & Exporting – Organizes and exports enriched contacts to CRM and outreach tools.
- Compliance & Security – Ensures GDPR & CCPA compliance for legally sourced data.
Pros
- Quick access to enriched contact data with a browser-based tool.
- Efficient bulk enrichment for high-volume prospecting.
- Affordable pricing options compared to traditional data providers.
Cons
- Limited verification process.
- Customer support concerns reported by users.
Pricing
Datanyze is a practical choice for teams needing quick, browser-based data enrichment, but businesses requiring more extensive verification and deeper company insights may need additional tools.
6. Apollo
Apollo is a B2B data enrichment tool that helps businesses access, verify, and enhance prospect data.
With a database of 265M+ business contacts, Apollo provides detailed firmographic insights, hiring trends, and technology stacks to support targeted outreach.
While Apollo offers broad coverage and insights, users may need to apply filters carefully to ensure lead quality.
Key Features
- Extensive Lead Database – Pre-verified business contacts reduce manual data collection.
- AI Enrichment – Uses intent data, hiring signals, and firmographics to refine prospect lists.
- CRM & Sales Tool Integrations – Seamlessly syncs enriched data with HubSpot, Salesforce, and other platforms.
- Custom Data Filtering – Advanced segmentation options help users extract only relevant, high-value leads.
- Cost-Effective for High-Volume Use – Scalable pricing for businesses needing bulk data enrichment.
Pros
- Large pre-built database for instant contact enrichment.
- AI lead insights to prioritize high-quality prospects.
- Seamless CRM integration for automated data updates.
Cons
- Higher bounce rate (1.67%) compared to real-time enrichment providers.
- Large dataset requires careful filtering to maintain accuracy.
- Steep learning curve due to its broad feature set.
Apollo Pricing
Free Trial: Includes 100 credits per month.
Apollo is ideal for businesses that need large-scale data enrichment, AI insights, and automation-ready integrations to refine and enhance their prospecting efforts.
7. Clearbit
Clearbit is a data enrichment platform that provides real-time company and contact data to help businesses refine their lead generation and customer segmentation efforts.
With automated record updates and AI enrichment, it enhances CRM data quality, making it easier for sales and marketing teams to engage the right prospects with accurate information.
Key Features
- Automated Data Enrichment – Adds 100+ firmographic, technographic, and contact details to incomplete records.
- Advanced Lead Scoring & Segmentation – Helps teams prioritize high-value prospects based on enriched data.
- API & CRM Integration – Works with Salesforce, HubSpot, and marketing automation tools to streamline workflows.
- GDPR & Compliance-Focused – Aligns with data protection standards for responsible data usage.
Pros
- Real-time enrichment.
- Automated CRM updates.
- 100+ B2B data attributes provide deep insights for segmentation and personalization.
Cons
- Data accuracy varies, with some users reporting incomplete or outdated records.
- Unclear pricing model, requiring direct contact for a quote.
- Limited customer support, with reports of slow response times.
Clearbit Pricing
Clearbit offers custom pricing based on business size, data volume, and required integrations. Companies must contact sales for a quote.
Clearbit is ideal for businesses looking to enhance their CRM data, segment leads more effectively, and automate enrichment processes for improved sales and marketing efficiency.
8. Zoominfo
ZoomInfo is a data intelligence platform that helps businesses enrich and manage contact and company data.
With a pre-built database of over 300 million contacts, it provides firmographic, technographic, and intent-based insights to improve sales and marketing outreach.
Key Features
- Extensive B2B Contact Database – Provides verified business emails, phone numbers, and job titles.
- Automated Data Enrichment – Keeps CRM records updated with real-time contact and company changes.
- Intent & Technographic Insights – Tracks hiring trends, funding events, and tech stacks to identify high-intent prospects.
- Advanced Search & Filtering – Over 300 filters to refine searches and find decision-makers.
- Seamless CRM & API Integrations – Connects with Salesforce, HubSpot, and other sales tools for automated enrichment.
Pros
- One of the largest B2B databases with rich firmographic and technographic data.
- Real-time job change tracking for more relevant prospecting.
- AI lead scoring to prioritize high-value contacts.
- Automated CRM enrichment to keep customer data accurate and up to date.
Cons
- Data accuracy concerns, with some users reporting outdated or incorrect records.
Look at this review by Will O.:
- High pricing, often requiring annual contracts and negotiation.
- Complex onboarding, with a learning curve for CRM integration.
ZoomInfo Pricing
ZoomInfo does not publicly disclose pricing, but estimates suggest:
Note: Pricing depends on company size, feature access, and credit usage. Most businesses negotiate directly with ZoomInfo’s sales team.
ZoomInfo is a strong choice for businesses that need a large-scale, AI B2B data provider, but those looking for real-time enrichment, flexible pricing, or lower-cost Zoominfo alternatives, you may find better options.
9. Lead411
Lead411 is a B2B data enrichment platform designed to help businesses fill data gaps, verify contact details, and enhance lead intelligence.
It provides real-time company and contact updates, making it easier for sales and marketing teams to engage the right prospects.
Key Features
- Verified Emails & Direct Dials – Ensures accurate contact details for improved outreach success.
- Company Insights & Technographics – Enriches CRM records with company size, technology stack, and funding data.
- Buyer Intent Data – Identifies companies showing interest in specific products or services.
- CRM & API Integrations – Connects with popular sales and marketing tools for seamless automation.
- Chrome Extension for LinkedIn Prospecting – Extracts verified contact data directly from LinkedIn.
Pros
- Intent-based enrichment helps target leads actively search for solutions.
- Direct dial and email verification reduce bounce rates and improve engagement.
- Seamless CRM integration automates data enrichment without manual input.
Cons
- Higher bounce rates (40%) sometimes.
- Limited international coverage, primarily focused on US-based data.
- Inconsistent LinkedIn prospecting, with some users facing missing or outdated records.
Lead411 Pricing
Lead411 is best suited for businesses that need real-time data enrichment, verified contact information, and intent-based lead scoring to improve prospecting and engagement.
10. Dropcontact
Dropcontact is a B2B data enrichment tool that ensures accurate, GDPR-compliant contact records through automated email verification, CRM updates, and duplicate removal.
It integrates seamlessly with HubSpot, Pipedrive, Salesforce, and Zoho, eliminating manual data entry.
Key Features
- Email Finder & Verification – 98% accuracy reduces bounce rates.
- Automated CRM Enrichment – Updates contacts in HubSpot, Pipedrive, Salesforce, and Zoho.
- Company Data Enrichment – Adds industry, LinkedIn profiles, VAT numbers, and SIREN codes.
- Duplicate Removal – Cleans databases by merging redundant records.
Pros
- 100% GDPR-compliant, no pre-built databases.
- Real-time CRM integration for seamless updates.
- Comprehensive firmographic and LinkedIn insights.
Cons
- No outreach tools, strictly for data enrichment.
- Credits consumed for unprocessed emails.
- Slower bulk verification, up to 15 minutes per batch.
Pricing
Dropcontact is ideal for businesses looking to automate CRM enrichment, ensure data accuracy, and maintain compliance without manual effort.
11. Demandbase
Demandbase is a B2B data enrichment platform that enhances lead data with intent signals, firmographics, and real-time updates.
It helps businesses refine their account-based marketing (ABM) strategies by identifying key decision-makers, tracking buying intent, and enriching CRM data for precise targeting.
Key Features
- Intent-Based Data Enrichment – Uses AI to analyze digital activity and identify accounts showing interest in specific solutions.
- Technographic Insights – Tracks 34,000+ technologies used by target accounts to refine outreach strategies.
- Real-Time Contact & Account Updates – Ensures CRM records stay accurate by updating job titles, company details, and engagement signals.
- Account Identification – Matches anonymous web traffic to company accounts, providing deep insights into site visitors.
- Salesforce & CRM Enrichment – Cleans and enriches Salesforce and Microsoft Dynamics data to reduce duplicates and outdated records.
Pros
- AI intent data helps identify high-value prospects before they engage.
- Deep firmographic and technographic data improves account targeting.
- Real-time CRM enrichment enhances lead routing and segmentation.
Cons
- Data accuracy issues, with reports of outdated or missing contact details.
- No transparent pricing, requiring businesses to request a custom quote.
- Longer sync times
Demandbase Pricing
Demandbase offers custom pricing based on company size, data volume, and feature requirements.
Businesses must contact sales for a tailored quote.
Demandbase is best suited for B2B companies prioritizing AI data enrichment, predictive lead scoring, and intent-based targeting to refine their account-based marketing (ABM) strategies.
12. Lusha
Lusha is a data enrichment platform designed to help sales and marketing teams verify and enhance B2B contact data.
With a global database of 150M+ business profiles, it enables bulk enrichment, CRM syncing, and intent-based prospecting to improve outreach efficiency.
Key Features
- Bulk Data Enrichment – Upload CSVs to fill in missing data or automate updates through CRM integration.
- Intent-Based Lead Scoring – Tracks job changes, funding rounds, and company growth to prioritize high-value leads.
- CRM & Sales Tool Integrations – Seamlessly connects with Salesforce, HubSpot, Gmail, and LinkedIn for better workflow automation.
- GDPR & CCPA Compliance – Ensures legally sourced data for privacy-compliant lead generation.
Pros
- Verified contact details to reduce bounce rates and improve sales outreach.
- Real-time updates
- Strong compliance with GDPR and CCPA for ethical prospecting.
Cons
- Higher pricing tiers limit bulk enrichment for smaller teams.
- Regional data inconsistencies require manual validation for niche industries.
- Limited credits on lower-tier plans may restrict large-scale prospecting.
Lusha Pricing
Free Trial: Includes 70 monthly credits.
Lusha is a strong choice for teams needing to be verified, privacy-compliant contact data with bulk enrichment capabilities to enhance B2B lead generation and sales efficiency.
13. Seamless.ai
Seamless.AI verifies and updates emails, phone numbers, and company details.
With a database of 1.3 billion professionals, it helps businesses maintain accurate, up-to-date lead records.
Key Features
- Real-Time Contact Validation – Ensures accurate email and phone verification.
- AI Enrichment – Adds firmographics, revenue data, and hiring trends to lead profiles.
- Job Change Tracking – Updates contacts when they switch roles.
- Buyer Intent Signals – Identifies high-priority prospects based on industry activity.
- Seamless CRM Integration – Syncs with Salesforce, HubSpot, and 6,000+ tools.
Pros
- Continuous data enrichment ensures CRM records stay current.
- AI insights improve lead segmentation and targeting.
- Strong integration capabilities streamline data flow into sales workflows.
Cons
- Data inconsistencies lead to higher email bounce rates (7%) compared to real-time verification tools.
Look at this review by Eric D.:
- Billing issues and hidden charges have been reported by users.
- Limited contract flexibility makes cancellations difficult.
Seamless.AI Pricing
Seamless.AI is offering real-time contact validation and firmographic intelligence.
However, businesses should be mindful of data reliability, billing transparency, and contract flexibility when evaluating its fit for their needs.
Why do you Need Enrichment Processes?
Bad data slows your team down. Outdated emails, duplicate contacts, and incorrect phone numbers lead to missed opportunities, wasted effort, and compliance risks.
Signs Your Data Needs Improvement
- Low connection rates – Reps struggle to reach prospects or even leave voicemails.
- Compliance risks – Old data may include contacts on Do-Not-Call (DNC) lists, violating GDPR.
- High email bounce rates – Emails don’t reach decision-makers due to outdated addresses.
- Auto-replies from ex-employees – Wasting effort on contacts who have left the company.
How Data Enrichment Helps
- More targeted outreach – Personalize engagement instead of relying on mass emails.
- Higher conversion rates – Reach the right people, leading to better response rates.
- Stronger customer profiles – Gain deeper insights to tailor your sales approach.
- Faster sales cycles – Focus on high-value prospects instead of unqualified leads.
- Regulatory compliance – Stay up to date with GDPR and other data protection laws.
Accurate, enriched data makes outreach more effective, sales cycles shorter, and compliance easier—ensuring your team focuses on the right prospects at the right time.
Key Factors to Consider While Choosing a Data Enrichment Tool
Selecting the right data enrichment tool is crucial for maintaining clean, verified, and actionable B2B contact data.
Here are the key factors to consider:
- Data Accuracy & Verification – Choose a tool with real-time validation to ensure up-to-date, low-bounce-rate data.
- Coverage & Enrichment Depth – Look for tools that provide firmographics, technographics, revenue, and job change insights for better segmentation.
- Compliance & Security – Ensure GDPR, CCPA, and privacy-compliant data sourcing to avoid legal risks.
- Bulk Processing & Scalability – Opt for a platform that can handle large datasets without delays or credit wastage.
Final Thoughts
Choosing the right data enrichment tool can make all the difference in how effectively your team connects with prospects, personalizes outreach, and maintains clean, accurate records.
The best solutions go beyond just filling in missing data—they provide real-time updates, compliance safeguards, and seamless integrations that keep your sales and marketing teams operating efficiently.
These are some of the top data enrichment tools available today, but the landscape is always evolving.
As new providers emerge and existing ones refine their offerings, it’s worth keeping an eye on updates in the space.
For an accurate, scalable, and cost-effective B2B email provider, Icypeas stands out with 79% discovery, 1.33% bounce rate, and depth enrichment—helping you close more deals efficiently.
Try Icypeas Today!
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