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LinkedIn Sales Navigator is a tool designed for sales professionals to find and connect with leads. It offers advanced search filters, lead recommendations, and InMail messaging.
The tool comes with three pricing plans—Core, Advanced, and Advanced Plus. The Core plan starts at $99 per month, while the Advanced plan costs $149 per month. The Advanced Plus plan requires a custom quote.
In this article, we have covered everything you need to know what features you get with LinkedIn Sales Navigator Core, Advanced, and Advanced Plus plans.
Let’s get started!
LinkedIn Sales Navigator Pricing (Regional Level)
Here’s an approximate table based on LinkedIn’s pricing structures in various regions as of February 2025:
If you want to know the latest pricing, I’d recommend visiting LinkedIn’s official Sales Navigator pricing page.
LinkedIn Sales Navigator Pricing Breakdown
Each plan provides different features to help sales professionals find and engage with leads.
1. Core Plan
- Cost: $99.99 per month or $959.88 per year
- Key Features:
- Advanced lead and company search
- Lead recommendations
- 50 InMail messages per month
- Real-time alerts on saved leads
- Who Should Use It?
- Individual sales reps and small businesses looking to find potential leads and engage with them.
2. Advanced Plan
- Cost: $179.99 per month or $1,679.88 per year
- Additional Features:
- TeamLink to see shared connections
- Smart Links for tracking engagement
- CRM integrations (Salesforce, HubSpot, Dynamics 365)
- Who Should Use It?
- Sales teams that need collaboration and CRM integration
3. Advanced Plus Plan
- Cost: Custom pricing (requires a demo request)
- Enterprise Features:
- CRM integration with Salesforce, HubSpot, and Dynamics 365
- Lead and account insights using AI-driven data
- Enterprise license management with security features
- Who Should Use It?
- Large enterprises with dedicated sales teams and CRM requirements.
Free Trials and Discounts
- LinkedIn offers a free 30-day trial.
- Discounts are available for annual billing.
Note: The free trial is only valid for users who have not used any LinkedIn paid subscription before or haven’t taken any trials in 365 days.
Monthly vs. Annual Pricing
- Monthly billing is flexible but costs more over time.
- Annual billing reduces the overall cost but requires upfront payment.
Now that we know the costs, let's see what you get for the price.
Key Features of LinkedIn Sales Navigator (By Plan)
Here’s a quick comparison of features by each plan.
But do these features justify the cost? Let’s analyze if it’s worth it.
Is LinkedIn Sales Navigator Worth It?
LinkedIn Sales Navigator is useful for some users but not for everyone. If you only use it for prospecting, the cost may not be justified. It works best when combined with sales prospecting tools or email finders tools like Icypeas.
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Who Benefits the Most from LinkedIn Sales Navigator?
Sales Navigator helps different professionals in specific ways:
- Sales Professionals & Teams Use it to find leads and track interactions. It works well when paired with CRM and automation tools.
- Recruiters can use it to source candidates and reach out via InMail. It is better for high-value hiring needs rather than volume recruiting.
- Small Businesses vs. Large Enterprises
- Small businesses may struggle with the cost.
- Enterprises benefit more from CRM integrations and team features.
Pros of Using LinkedIn Sales Navigator
Sales Navigator offers some useful features:
- Advanced Filtering & Targeting allows you to find leads using specific search filters. It helps in segmenting potential prospects.
- Lets you connect with professionals who are not in your network.
- Provides updates on job changes and company news.
- Syncs with CRMs like Salesforce and HubSpot.
- Helps in tracking and managing leads.
Cons & Limitations
Sales Navigator has drawbacks depending on how you use it:
- High Cost for Individuals & Small Teams, starting at $99 per month, it may not be affordable for small businesses.
- Requires time to understand search filters and best practices.
- If you don’t combine it with other tools, it may not generate enough value.
Let’s see what real users say about it.
User Reviews & Experiences (Is It Effective?)
Sales Navigator has mixed reviews from users. Some find it essential, while others say it does not justify the cost unless paired with other tools. Here’s what real users say:
Common Complaints
- Inaccurate Lead Lists
- Users report that up to 80% of leads do not match the selected filters.
- LinkedIn’s title and company data can be inconsistent, making searches unreliable.
- High Cost vs. ROI
- Some users feel the $99/month price is not worth it if used only for prospecting.
- The 50 InMail limit restricts direct outreach without email-finding tools.
- Better Alternatives for Some Users
- Many users combine Sales Navigator with Icypeas, ZoomInfo, or Apollo.io, for better results.
- Some prefer automation tools to extract leads and find verified emails.
What Users Like About Sales Navigator
- Up-to-Date Data
- Unlike databases like ZoomInfo, LinkedIn profiles are updated in real time.
- Some users say it helps find unique leads not available elsewhere.
- Search Filters & Lead Tracking
- Users appreciate the ability to filter by industry, job title, and company size.
- Many say it works well when used with CRM tools to track leads.
- Valuable for Recruiters & Enterprise Sales
- Recruiters find it useful for identifying candidates in niche industries.
- Large sales teams benefit from the TeamLink feature to leverage internal connections.
Some users recommend trying the free trial before paying. Let’s see how it compares to other tools.
LinkedIn Sales Navigator vs. Alternatives
Here’s a quick comparison of popular LinkedIn Sales Navigator and its alternatives to help you find the best tool based on your needs.
Final Verdict: Should You Buy LinkedIn Sales Navigator?
LinkedIn Sales Navigator is useful, but its value depends on how you use it.
Best Scenarios for Investing in It
- If LinkedIn is your primary platform for lead generation.
- When combined with email finders and sales automation tools like Icypeas for better results.
- If your company already uses LinkedIn for networking and outreach.
When It May Not Be Worth It
- If you need direct email addresses—Sales Navigator does not provide them.
- If your budget is limited—other tools like Icypeas or ZoomInfo offer direct emails and phone numbers.
- If you only need email outreach, tools like Salesforge, Instantly or Smartlead may be more effective.
For the best results, pair Sales Navigator with other sales prospecting tools. If you only need lead data, alternatives like ZoomInfo, Lusha, or Icypeas may be better choices.
Next Steps: What To Do If You Want to Try It?
You can sign up for a free trial of LinkedIn Sales Navigator on the official LinkedIn website. The trial lasts for 30 days, but you need to enter your payment details. Cancel before the trial ends if you don’t want to be charged.
How to Make the Most of the Trial?
- Set up saved searches to track leads and accounts.
- Use advanced filters to find decision-makers.
- Send InMail messages to test outreach effectiveness.
- Export and integrate leads into your CRM or email tool.
Ways to Reduce Cost
- Choose annual billing for a lower monthly rate.
- Check for group plans if using Sales Navigator in a team.
- Consider alternatives like Icypeas or Apollo.io if you need better pricing or email enrichment.
Test the trial properly before deciding if Sales Navigator is the right fit for you.
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